Assignment: Launch new celebrity fragrance by Sarah Jessica Parker to appeal to the next generation of SJP followers– millennials.

Deliverables: Digital media, national and global print, guerrilla marketing, celebrity events, outdoor billboards.

Assignment: Create a media plan (strategy, planning and buying) for US launch targeting consumer and dealers

Deliverables: Creative strategy, digital media, national cable, research (quantitative + qualitative) and analysis.

Assignment: Create first major media campaign for the Brand featuring Jennifer Aniston, the new face of the brand, whereby engaging a younger demo with “America’s Sweetheart” an existing, recognizable natural beauty.

Deliverables: National print publications, street team sampling, social media sweepstakes, in-book listings, TV coverage.

Assignment: Re-invigorate an orphaned brand to lapsed and new category users through relevant creative imagery and ad campaign.

Deliverables: Creative campaign, digital media, national print, TV, and social media.

Assignment: Develop a brand identity and website to lure a new upscale boho chic woman to the globally-inspired brand.

Deliverables: Brand DNA, logo, positioning, website and social media strategy and content.

Assignment: Develop robust and unique curriculum (speakers and trips) for young aspiring fashion hopefuls that will take part in a one week summer program in NYC.

Deliverables: Digital marketing, guerrilla marketing, social media and PR strategy